What is Book Marketing? Book Marketing
by Ray Robinson - July 6 You, the author, are almost 100% the reason your book will sell. It is your belief, excitement, enthusiasm, and energy that will get readers excited about buying your book. We, however, can be the means by which you communicate your … Read More
Using Book Press Releases and New Book Announcements Book MarketingBook Publicity
by Ray Robinson - July 6 In other articles we’ve talked about how to identify what you would consider success for your book - and how to begin developing ideas for promotion and marketing (see the article here - What Is Book Marketing?). In this article, we … Read More
Guerrilla Marketing and the Self Published Author Book Marketing
by Ray Robinson - July 6 guerilla marketing (n) - The art of promoting your book in ways that revolve around ingenuity rather than money. If you have read our newsletter for any length of time, you know we frequently comment on how a self-published author’s work on … Read More
Writing Cover Copy and Author Bios Book MarketingBook Publicity
by Ray Robinson - July 6 Well, it’s not exactly book “design” so to speak - but it is all part of your cover and the initial impression your reader will have about your book. It’s also the world’s smallest space for turning a potential reader … Read More
Blogging is Not Boggling — Book Marketing
by Ray Robinson - May 25 The business world is convinced it’s found a “revolutionary” way to reach customers and create “buzz” for its products… and it has, in many ways. And, it’s something you can use to promote your book. The best part is, it’s really … Read More