Critic's Choice Package

The Critic's Choice Publishing Package is designed to gather the greatest level of exposure for your book through a strong set of reviews. The publishing service provides a very high-level Literary Edit, critical to producing an anticipated best seller. This level of editing is required to ensure you are delivering the best possible reading experience to your reviewers and readers, and is at the heart of securing strong, positive reviews. The Critic's Choice Publishing package also adds comprehensive publishing services that, when combined with a strong marketing program, unlock the true potential of your book. Total design customization with access to design professionals lets you build the book of your dreams. Comprehensive marketing tools, a custom web site with shopping cart & blog feature, and a Social Media Marketing Campaign brings "big publisher" exposure at self-publishing prices. Add in glowing reviews from the top book review services, and this package creates exposure that cannot be found anywhere else.

This program is designed for authors seeking to secure reviews that can be promoted and used to build a strong sales foundation. It also submits your book for the Dog Ear Award of Literary Excellence.

A full literary edit, highly custom design and production services, and reviews by the top book review services, tied in to the marketing suite, builds a book with the best opportunity for market success.

This publishing experience focuses on these core components of a successful book:

• 1. Editing
• 2. Design & Production
• 3. Book Reviews
• 4. eBook Release / Distribution

NEW

- Increase of INCLUDED words from 53,000 to 75,000 (additional words still charged at a $0.03 per-word editing fee)

- Addition of NetGalley Spotlight Advertising

- Addition of KOBO e-book format

Editing / Copywriting

Editing is the core of a successful book. And good book reviews can lift a book to best seller status. But negative ones can destroy a poor product. There is no substitute for great content, and our Editorial Services are designed to help our authors’ manuscripts become the best possible book, and deliver the best experience to the reviewer and reader.

(Editing by a Dog Ear editor is required for this package)

• Literary Edit level – for up to 75,000 words (words above 75,000 charged at a $0.03 per-word editing fee)

  In this service, the Editor spends time on structure, flow and consistency. Our Editors work through manuscripts from start to finish, reading each work in its entirety at least three times. They look for all of the typical proofreading items, and also address sentence structure, outline, word choice, flow, tense and consistency. The Editor will add queries and suggest basic structural changes with the objective of improving readability. Next the Editor will perform a VERY in-depth analysis of your storyline, character development, focus, and overall structure. If yours is a business or technical book, the Editor focuses on how well you have communicated your topic and the depth to which you have addressed issues and provided solutions. In a work of fiction or a non-fiction narrative, the Editor works on character development and consistency, stylistic methodologies, and storyline progression. “Traditional” publishers consider this service the most critical to produce an anticipated “best seller.”

• Custom Cover Copywriting / Marketing Copy Editing / Website Content Editing

  One of the most important parts of building successful marketing is the copy that will be used on your website and other marketing materials. Our copywriting staff will utilize your Cover Copy Submission and their reading of your manuscript to write strong, compelling cover copy for your book. The Copywriter will also develop the copy to be utilized on your print marketing materials. The Editor will perform an edit of your supplied Website Content Submission.

Design & Production

If the words in a book are its heart and soul, then its design – both interior and cover – is the shoulders upon which the words are carried to the reader’s eyes and mind. The Critic's Choice Publishing Package provides a fully custom design and production process from start to finish.

• Design Consultation

  Our Lead Design Consultant will spend time discussing the various options for your cover and interior. They will review the choices you and your author representative developed in your initial calls, and expand on them for both your interior and cover

• Custom Cover and Interior Design

  Each book receives a unique, completely custom, design. We’ll build a truly customized product that fits your topic and book perfectly – or we’ll revise it until you are 100% satisfied. We’ll also include the placement of an unlimited number of images (provided by the author). If you require illustration services for either your cover or interior, please contact your representative for pricing.

• Dual Format

  Release of your book in BOTH paperback AND hardcover versions.

• Custom Website Development

  Custom SEO Web site including WordPress Blog Feature, fully optimized for Google, Yahoo, Bing and more! The site includes an Author Store Shopping Cart, to process orders and payments, dramatically increasing the profitability of your book

  View Website Gallery

Book Reviews / Book Release Marketing

To be successful requires that the world be made aware of your book, and exactly how good it is. With this package’s Book Review services and marketing tools, you'll have the means to distribute your positive reviews to a wide audience.The Book Reviews and Book Release Marketing brings together a number of elements that are frequently utilized in the traditional book market.

• Book Review Suite

  Combining THREE of the strongest book review services available to independent authors provides your book with fantastic exposure to thousands of readers, reviewers, and purchasers.

  • Kirkus Book Reviews Service

    Creating awareness for your book is the goal of every marketing effort you undertake as an independent author. Getting positive reviews from reputable sources is one way to increase your chance of discovery by retail buyers, entertainment industry insiders, literary agents and most importantly—readers.

  • Clarion Review

    Creating awareness for your book is the goal of every marketing effort you undertake as an independent author. Getting positive reviews from reputable sources is one way to increase your chance of discovery by retail buyers, entertainment industry insiders, literary agents and most importantly—readers.

  • NetGalley

    There are several ways for an author to solicit reviews for their newest work. Dog Ear Publishing is proud to present a unique platform to generate additional reviews and awareness for our authors called NetGalley. NetGalley is a unique subscription service geared to professional readers – librarians, book reviewers, publishers, editors, literary agents, booksellers, media, bloggers, and educators. The service makes your title available for one month of exposure to these NetGalley subscribers (100,000+ subscribers). Subscribers are permitted to view a digital format of the book for review, upon request. Activity and contact info for subscribers requesting copies for review is sent in weekly reports over the one month exhibition period.

    NetGalley Category Spotlight

    Drive sales!

    Be the first to catch the eye of readers, before they browse! We will include a week-long spotlight on a NetGalley category page—to drive reviews and sales of your book.

• Custom Website Development

  Custom SEO Web site including WordPress Blog Feature, fully optimized for Google, Yahoo, MSN and more! The site includes an Author Store Shopping Cart, to process orders and payments, dramatically increasing the profitability of your book

• Press Release Writing

  A targeted press release campaign is an extremely effective way to announce the availability of your book and your reviews. We compose a professional press release that includes the name of your book, a summary of your book and your name and bio, and excerpts from your reviews. This Press Release is distributed through an online news service accessed by over 4800 media targets, 1400 online database targets (including Yahoo, Excite and Google) and 200 book critics.

  An effective press release campaign can encourage members of the media to review your book. The right media coverage can inform thousands of potential buyers of your book. We’ll distribute review copies and facilitate personal appearances upon media request.

• Social Media Campaign

  Dog Ear Publishing wants you to be a social media standout. Facebook and Twitter have dramatically changed the way people communicate. As social media participation continues to grow (1 billion + users), so too will marketers’ ability to reach larger and larger groups of would-be buyers based on interests, geography, affiliations, etc. Facebook and Twitter make it easier than ever before to share a message with a large group of people, and do so without a massive marketing budget.

• Media Release Distribution

  We wrote a great media release for your book in the beginning of the project. We’ll review and revise the release, then get it distributed to over 2500 media outlets.

• Email Marketing Campaign

  Dog Ear will create a customized email marketing campaign the delivers the content of your media release, along with cover art and book meta data, to up to 2500 email addresses as provided by the author.

• Bookstore Returns Service

  Give bookstores the greatest possible opportunity to stock your book by offering a returnability option. This program identifies your book as ‘Returnable’ in the Ingram Title Database. This means that a bookstore is able to return unsold copies of your book.

  Please Note: Your book will show as returnable through distribution within two to seven weeks. It may take 30 to 60 days for your book’s returnable status to display within retailers’ systems, depending on each set of systems.

• Inclusion in Google Books program

  The Google Books Book Search program is often overlooked by authors. BUT – it can have a dramatic impact on how readers find your book and your website. Book Search works just like web search. Try a search on Google Books or on Google. When your book content is matched with a consumer’s search terms, Google will link to it in their search results.

• Amazon Optimization

  The Amazon Optimization Program combines three powerful Amazon affiliated platforms to maximize the ease in which new readers can discover your book and authorship.

Digital Editions Suite – eBook Suite

While print is still king in the world of self publishing, ebooks provide both a great boost in awareness and marketing, but also a strong additional revenue stream on the 4 major ebook platforms. This package includes custom development for EACH ebook platform below: