Self Publishing Your Book & Book Marketing Advice

SEO book marketing for your book title Book Marketing, Cover Copy, SEO - by Ray Robinson - May 22

I spent some time chatting with an author today about self publishing their book – and exactly HOW to make the book stand out ‘SEO-wise’ on the various online bookstores and search engines (Google Book Search specifically). Creating great SEO book … Read More

Optimizing Book Cover Copy for SEO Book Marketing, Cover Copy, SEO - by Ray Robinson - December 13

Optimizing Book Cover Copy for SEO In our experience, authors think more about their book cover design than they do their book marketing cover copy. While it’s true that a great cover design helps your book sell – the reality is … Read More

What is Book Marketing? Book Marketing - by Ray Robinson - July 6

You, the author, are almost 100% the reason your book will sell. It is your belief, excitement, enthusiasm, and energy that will get readers excited about buying your book. We, however, can be the means by which you communicate your … Read More

Using Book Press Releases and New Book Announcements Book Marketing, Book Publicity - by Ray Robinson - July 6

In other articles we’ve talked about how to identify what you would consider success for your book - and how to begin developing ideas for promotion and marketing (see the article here - What Is Book Marketing?). In this article, we … Read More

Guerrilla Marketing and the Self Published Author Book Marketing - by Ray Robinson - July 6

guerilla marketing (n) - The art of promoting your book in ways that revolve around ingenuity rather than money. If you have read our newsletter for any length of time, you know we frequently comment on how a self-published author’s work on … Read More

Writing Cover Copy and Author Bios Book Marketing, Book Publicity - by Ray Robinson - July 6

Well, it’s not exactly book “design” so to speak - but it is all part of your cover and the initial impression your reader will have about your book. It’s also the world’s smallest space for turning a potential reader … Read More

Blogging is Not Boggling — Book Marketing - by Ray Robinson - May 25

The business world is convinced it’s found a “revolutionary” way to reach customers and create “buzz” for its products… and it has, in many ways. And, it’s something you can use to promote your book. The best part is, it’s really … Read More

Book MY Book — Setting up Author Events and Book Signings Book Marketing - by Ray Robinson - May 25

We’ve all had, at one time or another, the fantasy of our books being absolutely indispensable to readers - and that our genius is immediately recognizable even without the benefit of creating awareness or self-promotion. Well, for some very famous … Read More

Get the Most from Your Book Publicity Campaign — Book Publicity for Authors Book Marketing, Book Publicity - by Ray Robinson - May 25

Publicity is that elusive thing that can make or break your book - in all sorts of ways! Learning to promote you and your book is something that can take a bit of “re-training” for most new authors (and many … Read More

Bookstores are the WORST Place to Sell Your Book! Book Marketing - by Ray Robinson - December 8

How many times when you dreamed of readers finding your book did your dreams center around them finding it in a “brick-and-mortar” bookstore? Chances are, most of the time… This is the fantasy that leads too many authors to the … Read More